Global Cultural Collaboration with Cultur FM x Mainland BlockParty
Mainland BlockParty, a flagship platform by Plug Global, partnered with Cultur FM as the operational force behind its expansion into Africa and key global markets, delivering end-to-end support across event curation, booking, fulfillment, and strategic advisory. We bridged international ambition with local realities, leading the successful launch of Cultur FM in Lagos through its first-ever […]
Mainland BlockParty Introduces Annual ‘Her Future Festival’ Spotlighting Women in Music
Mainland BlockParty has launched the inaugural edition of Her Future Festival, establishing a new annual Women’s Month programme focused on women shaping music and nightlife. The first edition took place on Friday, 27 March 2026 at Secret Garden in Ikeja GRA. Headlined by Niniola, Fave and M.I.A, the event also featured performances from Fimí with […]
LLONA Brings The Homeless Tour to Lagos
Llona’s final tour stop marked the culmination of an unprecedented journey across Nigeria, a tour that redefined what it means to connect with a new generation through music. Held in Lagos on 2 August 2025 August 2, 2025, the night was electric, with over 1,500 fans, influencers, and creatives gathered to witness a genre-blurring performance […]
Asisat Oshoala Joins Al Hilal: A New Era in Saudi Women’s Football
Nigerian superstar Asisat Oshoala has officially signed a two-year contract with Al-Hilal in the Saudi Women’s Premier League, marking a bold new chapter in her illustrious career. The 30-year-old forward arrives from Bay FC, where she made history by scoring seven goals in the club’s inaugural NWSL season—including the team’s first-ever goal—and quickly became a […]
Davido & King Promise Arrive in Style for Paris Fashion Week
Plug talents Davido and King Promise landed in Paris this week, turning heads at the iconic Feng Wang show during Paris Fashion Week. Davido, donning a glittering silver suit, joined King Promise (and Young Jonn) in front‑row seats, where Afrobeats vibes met high fashion—fans quickly spotted them and trenches of shutter clicks followed. Their presence in […]
Davido’s Five Alive Tour
Davido is set to ignite North America with his monumental 5ive Alive Tour, starting July 11 at LA’s Kia Forum. The tour will make its way through major arenas across the continent, including Brooklyn’s Barclays Center, Toronto’s Scotiabank Arena, and Denver’s Ogden Theatre, before wrapping up on November 20 at Atlanta’s State Farm Arena. With […]
Baileys & The Plug Celebrate Women with an Empowering Brunch to Close International Women’s Month
To mark the end of International Women’s Month, Baileys, in collaboration with The Plug, hosted an intimate brunch at Ajoje on March 28, 2025. This special gathering brought together women from various industries to celebrate their achievements, strengths, and shared experiences. Hosted by media personality and beauty entrepreneur Nicole Chikwe, the event fostered an atmosphere […]
Road to Play with M.I.A: The Action Ville
‘Road to Play with M.I.A’ is an upcoming event series hosted by Melody Ifeanyi Adigo, popularly known as M.I.A. Scheduled for Sunday, April 6, 2025, from 4:00 PM to 9:00 PM WAT in Lagos, this event promises an immersive experience for attendees. Participants, referred to as “agents,” are invited to a “Safe House” to […]
Odumodublvck’s Greatest School Tour Ever storms Ibadan for the Premier BlockParty — May 11th!
The Greatest School Tour Ever continues as Odumodublvck touches down in Ibadan for the next stop of his nationwide takeover — powered by Mainland Block Party and Premier BlockParty. Running from April to May 2025, the tour is making exclusive stops at select campuses, bringing raw energy, heavy bars, and unforgettable vibes to every city […]
“M.I.A – The Afrobeats Hype Queen Taking Over Nigeria’s Entertainment Scene”
Melody Ifeanyi Adigo, popularly known as M.I.A, has rapidly ascended in Nigeria’s entertainment industry as a dynamic on-air personality (OAP), hype woman, and event host. Born on July 31, 1995, in Ibadan, Oyo State, she hails from Imo State. Her vibrant energy and engaging presence have made her a standout figure both on the airwaves […]
ShineTTW Named Apple Music’s Latest ‘Up Next’ Artiste
Apple Music has named ShineTTW as its latest ‘Up Next’ artist for Nigeria, a prestigious recognition spotlighting rising talents worldwide. Born Chukwuma Chinaza Ferdinand, ShineTTW launched his professional music career in 2018, blending Afropop and R&B to craft a distinct sound that has now earned him a place in Apple Music’s Up Next program. Since […]
King Promise Nominated for Best African Act at MOBO Awards in 2025!
Ghanaian Afrobeat sensation King Promise has been nominated for the Best African Music Act at the 2025 MOBO Awards, marking his second nomination in this category, following his first in 2021. The 2025 MOBO Awards ceremony took place on February 18th at Newcastle’s Utilita Arena. During the event, King Promise had the honor of […]
Davido Releases New Music Album ‘5ive’
5ive is Nigerian singer Davido’s upcoming fifth studio album. It is scheduled for release on 18 April 2025 through Davido Music Worldwide, Columbia Records, and Sony Music Entertainment. The album will feature collaborations with YG Marley, Odumodublvck, and Chike, among others. Ahead of his upcoming album, Davido recently released a new single titled ‘Be There […]
Victony’s Debut Album ‘Stubborn’ Scheduled for June 21
The eagerly awaited debut album from Victony, titled *Stubborn*, is set to release on Friday, June 21, 2024. Fans have been eagerly anticipating this album, especially following the success of his previous work, *Outlaw*, which established Victony as a rising star in the music industry. Two tracks from the album have already been unveiled: “Everything” […]
King Promise and Davido Shine at Ghana Music Awards 2024
June 1, 2024 – The Ghana Music Awards 2024 celebrated the brightest stars in African music on Saturday, with King Promise and Davido emerging as major winners of the night. King Promise captivated audiences and secured three prestigious awards: Afropop Song of the Year, Afrobeat/Afropop Artiste of the Year, and Most Popular Song of the […]
The Plug Takes The Reins As Management Company For Ghanaian Sensation, King Promise
Leading talent management and entertainment company, The Plug, has announced the addition of Ghanaian music sensation, King Promise to its stellar talent roster. The Plug will take on the role of King Promise’s Nigerian and Global management partner, with a commitment to nurturing his artistic journey and supporting his career growth. Born Gregory Bortey […]
Super Falcons and Barcelona Femeni Striker, Asisat Oshoala, Nominated for 2023 Ballon d’Or Award
Super Falcons and Barcelona Femeni striker, Asisat Oshoala, has been nominated for the prestigious 2023 Ballon d’Or Award in the Women’s Player of the Year category. This nomination follows a remarkable season in which she showcased her exceptional talent, scoring 29 goals and providing 7 assists in 46 matches. Oshoala’s outstanding performances also played a […]
The Plug’s Managing Partners Express Confidence in Long-Term Global Relevance of Afrobeats
Afrobeats, the infectious and vibrant music genre rooted in African rhythms, continues to thrive and captivate audiences worldwide. The Managing Partners of The Plug, a leading talent management, events curation, and culture advisory company, recently conducted an exclusive interview #WithChude, where they expressed their unwavering belief in the long-term global relevance of Afrobeats. Asa Asika, […]
