NEWS

From Lagos to Jozi — Johnnie Walker AfroExchange Delivered a Cross-Continental Experience

After setting the tone in Lagos, all eyes turned to Johannesburg as the next edition of Johnnie Walker’s AfroExchange kicked off on June 24th.

As the lead marketing agency for Johnnie Walker Black Label, The Plug continued its work on the Jozi x Gidi showcase — a cultural bridge that connected Nigerian and South African Afro-creatives through music, art, and conversation.

From Lagos to Jozi, The Plug stayed hands-on, supporting talent, curating experiences, and shaping narratives that spotlighted Africa’s rising voices.

The Johnnie Walker AfroExchange journey carried on with even more culture, connection, and bold expression.

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